First, Local Service Ads (LSAs) can play a pivotal role in streamlining your marketing efforts. LSAs ensure that your business appears at the top of local search results, connecting you with potential customers who are actively seeking HVAC services. The pay-per-lead model of LSAs means you only pay for genuine customer inquiries, which helps in controlling marketing expenses while ensuring high-quality leads. The Google Guarantee badge further enhances your credibility, making it more likely for customers to choose your services over competitors. This targeted and cost-effective advertising strategy reduces the need for extensive traditional marketing campaigns, saving both time and money.