Although LSAs aim to connect firms with highly interested clients, not all calls may result in viable cases, leading to wasted time and resources. Furthermore, managing and optimizing LSAs requires continuous monitoring and adjustment to ensure they are performing effectively. This can be challenging for firms without dedicated marketing personnel or the necessary expertise. Lastly, while LSAs improve visibility, they do not guarantee exclusivity, meaning multiple firms can appear in the same search results, diluting the impact of any single ad. These issues highlight the need for tax law attorney firms to carefully weigh the pros and cons of using LSAs and to complement them with other marketing strategies to maximize their effectiveness and return on investment.