So, what's the solution for the drain on your resources as a personal injury (PI) attorney firm manager? Addressing resource challenges in a PI firm requires a strategic approach that optimizes operational efficiency and maximizes client acquisition efforts. Leveraging advanced digital marketing tools such as Local Service Ads (LSAs) can streamline your client intake process by ensuring your firm appears prominently in local search results when potential clients are actively seeking legal representation. LSAs operate on a pay-per-lead model, which means you only incur costs when genuine client inquiries are generated, optimizing your advertising budget and minimizing wasted expenses. Participating in the Google Guarantee program further enhances your firm's credibility, providing clients with assurance of your commitment to delivering high-quality legal services.