Another challenge is ensuring consistent lead quality through LSAs. While LSAs promise qualified leads, the actual quality and intent of each lead can vary. Mortgage brokers may receive inquiries that do not necessarily convert into clients, leading to wasted time and resources in following up on unqualified prospects. Furthermore, navigating the administrative requirements of LSAs can be daunting. Google's verification processes and compliance standards for displaying the Google Badge of Approval require meticulous attention to detail and may pose hurdles for mortgage businesses unfamiliar with these procedures.