Compliance with Google’s stringent advertising policies is another crucial consideration, as LSAs necessitate adherence to specific guidelines regarding ad content, service quality, and client interactions to avoid ad disapproval or account suspension. Measuring the ROI from LSAs presents its own set of complexities, given the longer decision-making processes inherent in legal services and the difficulty in directly attributing leads to specific ads. Geographical targeting adds another layer of complexity, requiring precise campaign management to reach the right audience across various jurisdictions effectively.