Another challenge is the potential for receiving unqualified leads, as not all inquiries may translate into enrollments, leading to wasted advertising spend. Child care businesses must also ensure their online presence and customer reviews are consistently positive, as negative reviews can impact their ranking and effectiveness of LSAs. Managing and optimizing these ads requires ongoing effort and expertise, which can be a drain on time and resources for business owners already managing day-to-day operations. Furthermore, keeping up with changes in ad algorithms and policies can be complex, requiring continual adaptation to maintain visibility and competitiveness. Despite these challenges, with careful planning and strategic management, child care businesses can still effectively leverage LSAs to grow their client base and enhance their online presence.